Josh sits in his vintage sports coupe, his knuckles white as the freshly fallen snow. Heel and toe. Alpinas clothed in black salivate for the next turn. Faster. From the passenger seat, I am lost in the 80Hz drone of the tired exhaust. I look back to see Mike undisturbed, head back in full tilt, connecting galaxies through the rear window.

And then, as the crisp night air slips through the vents on the dash, a question: How will we live up to this moment? How will we do good?

Josh recounts his trip to Costa Rica. The people. The culture. The coffee. Several times since his return, he has wondered how he could give that to his family and friends.

Over the ridge, a cabin. We arrive.

Together, we researched coffee growing and roasting practices. We met with other enthusiasts to debate grinding and brewing techniques. We discussed coffee’s unique characteristics with leaders in medicine and fine food. Frustrated by the lack of great coffee in the marketplace and longing to do something truly good, we came up with Simple Coffee. Simple is dedicated to demystifying coffee, empowering the consumer, and serving humanity.

Josh was an industrial designer.
Mike was a creative director.
Steve was an audio engineer.

Now we’re coffee enthusiasts.