Think simple, Simple Coffee

Today Steve and I drove to St. Charles and met John the store manager at the St. Charles Butera Market. John was a great guy, and it was great to see our product going into new locations. nOn the way to St. Charles we stopped at our Lindenhurst and Naperville stores. While at the Naperville store something interesting and kind of funny happened. We were filling our shelves and often while filling the shelves we get asked questions about other product. It’s an honest mistake to think we work for Butera, we try to help the person as though we do, and if we can’t answer there question we find someone who can.So today someone asked us if we knew where Bar-b-Q sauce is located. I looked at the isle signs I could see, and noticed nothing said condiments and responded with “no, I’m sorry we don’t work here, but I can help you find coffee”. She then responded with “I think I can find that on my own”, but with a serious ‘tude’.

Then at the Naperville store an elderly Chinese couple approached us with a cart and while pointing at a case of Bud Light, and Old Style, asked us “Which one”. Now maybe Steve wearing a mod leather jacket, and I being overweight and unshaven opens us up to these kinds of questions, but I just think we got stereotyped. I have been stereotyped and I love it. I think they were having whitey guests, and unfortunately if we had more time we would have explained that although we like Old Style better, it might not be the best beer to impress a guest….unless there from Chicago.

Think Simple,
Josh

This entry was posted on Thursday, October 19th, 2006 at 3:59 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.